Business challenge‍

Cast Concepts were full of strong ideas but their brand made them look like just another content studio. There was no clear point of view, no sense of structure and no way for clients to understand the thinking behind their concepts.

Solution‍

We created a brand that puts the idea first. Clean, minimal, deliberate. The identity steps out of the way so the concepts can take centre stage, and the messaging finally explains their value as thinkers, not just executors. Feeling intelligent without being inflated, which is exactly the tone they needed.