Business challenge‍

Connect Country were doing real, impactful community work, yet their brand felt distant and outdated. It lacked warmth, clarity and any sense of the people behind the programs. It needed a heartbeat.

‍Solution‍

We rebuilt the brand with a more human lens. Softer colours, clearer language, a tone that feels like people talking to people. The identity now reflects the genuinely supportive work they do, while still being credible for stakeholders and partners.

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