Business challenge‍

Point Pillar were offering a genuinely premium mortgage broking service, but the brand made them look like every other broker in the market. It lacked clarity, confidence and any sense of the high-touch experience they actually delivered. Their online presence felt generic and did not build trust, which is essential when people are making major financial decisions.

Solution‍

We repositioned Point Pillar as a modern, advice-first mortgage partner built around clarity and confidence. The identity became cleaner and more refined, with a tone that feels calm, knowledgeable and reassuring rather than sales driven. Messaging was simplified so clients could understand the process without jargon or overwhelm. The result is a brand that feels credible, contemporary and aligned with the level of service they provide.