We partnered with Problem Hacking to build a bold, design-led brand from the ground up. This included defining its strategy, visual identity, tone of voice, and digital presence. The challenge was to create a brand that felt smart, creative, and confident, while clearly standing apart from traditional academic or corporate learning models. Problem Hacking is a modern learning platform that helps professionals and organisations rethink how they approach complex challenges. It teaches people to slow down, reframe the problem, and find clarity before jumping to solutions. With over 82,000 learners across 84 countries, it offers online courses, corporate training, and diagnostic tools that help teams and individuals think critically, act strategically, and lead with confidence.      The identity system blends clarity with disruption, combining structured thinking with creative energy. A high-contrast colour palette, waved gradients, and distorted imagery reflect the shift from confusion to insight. The typographic system, led by Neue Haas Unica and Mono Spec, creates a confident hierarchy across presentations, course materials, and digital touchpoints. The result is a future-ready brand that positions Problem Hacking not just as an education platform, but as a thinking partner. One designed to reframe how problems are seen, understood, and solved.

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