Business challenge‍

Savvi was entering a crowded, sceptical property market as a brand new player. But they weren’t a typical real estate agency. While others focused on buildings and numbers, Savvi focused on people, especially first home buyers navigating a high-stakes, emotional decision. The challenge was to launch Savvi in a way that cut through category noise and positioned them not as another property business, but as a brand buyers could actually trust and relate to.

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Solution‍

We shifted the brand from property-led to people-first. Through a playful tone of voice, warm lifestyle photography, and clear positioning, Savvi was crafted to feel more like a modern lifestyle brand than a real estate agency. The copy dropped the clichés, the visuals favoured real moments over polish, and the strategy positioned Savvi as a guide, not a salesperson. The result was a confident market entry and a brand that felt immediately human in an industry that rarely does.